Name generation and website for a small business
Communciation campaign / Independent Stylist
Launching a new company
We were tasked with creating an effective brand and establishing an online presence to launch Kerry Wilson’s hair styling business.
We started with name generation, resulting in the simple and effective 'Independent Stylist'. Not only did this communicate exactly what Kerry did, but it also provided the perfect platform for future growth, from taking on additional staff through to launching her own range of hair products.
For the website we opted for a clean, minimalist look, using white as the main colour, and a splash of pink to reflect her creative flair. Content was written for the site with an informal tone and we ensured that all images used throughout the site were of genuine clients to ensure credibility. To support the website we created business cards and pricelists, as well as setting up email accounts.
We then implemented website tracking with Google Analytics and cost-effective promotion through a PPC campaign. Currently Independent Stylist ranks number 1 on Google and the PPC campaign currently results in between 2 & 3 new opportunities per week.
"The promotional collateral which Liven created for me perfectly communicates what I do whilst laying the foundations for future growth. The website allows me to compete effectively whilst providing credibility and a strong call to potential clients to get in contact."Kerry Wilson, Director, Independent Stylist